How We Helped Kult Fitness Reach 800+ Members in 4 Months

When Kult Fitness approached us, they had no marketing strategy, no content, and no members—just a vision for a women-only gym that would change the fitness landscape in Fife. With a highly competitive market and no brand presence, they needed more than just a launch; they needed a movement.

Our strategy focused on building anticipation before the doors even opened, turning Kult’s journey into a story women wanted to be part of. By capturing the gym’s transformation, leveraging high-impact reels, and driving an engaged waitlist, Kult Fitness didn’t just attract attention—they secured 480 pre-launch members before opening.

Fast forward five months, and Kult has over 800+ active members, a thriving community, and a social presence that continues to drive growth. This wasn’t just about filling a gym—it was about creating a brand that women connect with, share, and believe in.